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In 2016, Google rebranded their communication/collaboration tools (G Suite) and launched the All Together Now campaign.
In 2017, we were tasked to evolve and build upon the All Together Now tagline. The focus was on small businesses (SMB) and very small businesses (VSB) with a digital-only campaign that we translated to animated banners and short animated sequences.
Concept sketches
Select lo-fi concept sketches by Studio Muti, Matt Blease, and Mark Long.
Low fidelity to high fidelity process
I worked closely with a copywriter, Google stakeholders, and the illustrators from concept to finalization.
Select static and dynamic banner ads
This is a small sample of banners, the full set is 70+ banners, and videos.