G Suite 2017 Marketing Campaign

Project Role

Art Director and Project Lead

Illustrators

Matt Blease, Mark Long, Studio Muti, Greg Clarke, Vincent Mahe

Animators

Giant Ant, Huge Inc.

In 2016, Google rebranded their communication/collaboration tools (G Suite) and launched the All Together Now campaign.

In 2017, we were tasked to evolve and build upon the All Together Now tagline. The focus was on small businesses (SMB) and very small businesses (VSB) with a digital-only campaign that we translated to animated banners and short animated sequences.

I worked with 8 illustrators and animators from around the world to craft new concepts, illustrations, and animations. The project spanned 8-10 offices globally, and was a 4 month engagement.

 
Mobility-4.gif
 
ADSite_GSuiteMarketingCamp_0000_0.jpg

Concept sketches

Select lo-fi concept sketches by Studio Muti, Matt Blease, and Mark Long.

 
ADSite_GSuiteMarketingCamp_0001_2.jpg
ADSite_GSuiteMarketingCamp_0002_3.jpg

Low fidelity to high fidelity process

I worked closely with a copywriter, Google stakeholders, and the illustrators from concept to finalization.

 
 
ADSite_GSuiteMarketingCamp_0003_4.jpg

Select static and dynamic banner ads

This is a small sample of banners, the full set is 70+ banners, and videos.

 
Gmail-1.gif
Doc-3.gif

Gmail and Google Docs animations

 
Calendar-1.gif

Google Calendar animation